Good business writing connects analysis to decisions. Examples in this field show how a case study, strategy report, or management essay moves from a clear problem statement through frameworks such as SWOT or stakeholder analysis to practical recommendations. They also show how company data, industry sources, and scholarly research are used to support each claim.
Showing 1–12 of 17 examples
Case Study: Marketing Strategies and Consumer Behavior – Nike's "Just Do It" Campaign Launched in 1988, Nike's "Just Do It" campaign marked a significant point in the company's history and changed the game in the larger context of marketing since a new benchmark was set regarding the ways in which brands...
Read sample: Nike “Just Do It” Campaign: Marketing Case Study
Patagonia Inc. is a privately held American outdoor apparel company which was founded in 1973 by Yvon Chouinard in Ventura, California. The company has since then grown in size, with annual sales of over $1 billion from 2019 to 2021 (Armstrong, 2022) and total revenue of $1.47 billion in...
Read sample: Corporate Social Responsibility: The Patagonia Case
Comprehensive Case Analysis: Robertet Group and the Thucydides Trap in the Flavour and Fragrance Industry
Read sample: Robertet Group and the Thucydides Trap. Case study
Starbucks Corporation is one of the leading brands in the coffeehouse business globally. The company was established in Seattle, Washington in 1971 as a small coffee bean retailer (Smith, 2026, p.3). Since its establishment, Starbucks has grown from a small coffee bean shop to a multinational company with thousands...
Transformational Leadership and Organizational Change in Public Sector Aviation: A
Read sample: Transformational Leadership & Change: LAX Case Study
The COVID-19 pandemic indeed changed the face of the corporate world, turning the tables on conventional models to catalyze innovative approaches. These revolutionary business models, embracing flexibility, digitalization, and sustainability, have restructured industries around the world. As I embark on my MBA, it is my intent to add value to...
Read sample: Contributing to Transformative Business Models in the Post-Pandemic Era
The idea of globalization is a sort of “rising tide lifts all boats,” and that is not exactly true, as seen in the statistics from the past 30 years (Alkharafi & Alsabah, 2025). Globalization, trade, and investment have provided overall benefits with differential impacts on firms, workers, and countries. The advantages...
Throughout my academic and professional journey, I have built a sound foundation of business principles in finance, marketing, and management that have sharpened my analytical ability and problem-solving skills. However, this technical expertise alone cannot satisfy my long-run objective to emerge as a strategic leader. I need a much better...
Read sample: A Path to Transformative Leadership: MBA Application Essay
Often, small businesses have been referred to as the backbone of the American economy. According to the Organisation for Economic Co-operation and Development (OECD, 2026), the U.S. Small Business Administration (SBA) generally considers a business with fewer than 500 employees to be small. The exact size standards, however, vary...
Change management involves the process through which organizations prepare, implement and sustain changes to their operations. Some of the changes applied by organizations include company procedures, working practices and applied technologies. Change is essential in the modern business environment since it enables an organization to respond to changing customer demands...
Read sample: Why Change Management Fails: A Business Management Essay
I grew up in an environment around business people; therefore, I had no choice but to follow suit and become one. I have witnessed my family members, relatives, and friends ascend the ladder of success, and others experience challenges, almost leading to failure. The lesson learned from the various events...
Read sample: MBA Application Essay: From Accountant to Senior Audit Officer
Will Prologi's merger with Duke Realty lead to increased profitability for the merger
Read sample: Will Prologis's Acquisition of Duke Realty Increase Its Profitability?
